Airbnb Goes Luxury
Travel+Leisure India|August 2018

If you thought Airbnb wasn’t quite discerning enough for your taste, it’s time to think again, as they open the doors to a whole new world of swanky apartments.

Simon Clays
Airbnb Goes Luxury

It’s been 10 years since Airbnb’s charismatic owner, Brian Chesky, first advertised his own San Francisco apartment for rent, complete with inflatable ‘air bed’ mattresses. And yes, that is where part of the now famous moniker sprouts from. To mark the anniversary, the company has decided to attack the premium sector with its recent launch of ‘Plus.’

It’s an interesting rental concept that pushes the envelope of guest expectation much closer to the luxury marque. The idea is to have most of the finer touches that make lounging in a five-star such a divine indulgence with none of the sterile feelings of isolation that can sometimes plague hotels. Think going commando with style—offbeat pin codes where premium hotels are thin on the ground, and access to local intelligence that’ll grant you the chance to really see inside a city.

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