The Call Of The Soul

The TATA SOUL Iconic Ladakh Drive was an incredible experience, where nature and community came together beautifully.

- Satarupa Paul

The landscape seems to dance past your window. A river sensuously sways alongside, tall trees foxtrot by, and then, a spotlight of sunrays, filtered through broody clouds, shines on the mountains engaged in a slow waltz. Witnessing this musical of nature can change you and leave you with stories that last a lifetime. One such story is that of the Iconic Ladakh Drive, Mountain Trail, Spiti-Ladakh, curated by Tata SOUL (SUV Owners United League). It’s a story that saw us traversing some of the most daunting terrains in the world, aboard 10 mean machines, over 12 days and more than 2,000 kilometres. A story that took us through unforgiving roads and incredulous landscapes. A story that began with 30 strangers and ended with a brotherhood formed by the shared love for adventures.

This is that story.

THE PROLOGUE: ENCHANTING KINNAUR

It all began with a ceremonial flag-off from Chandigarh, under the expert guidance of the Tata Motors team. The convoy of 10 sturdy SUVs (six Tata Hexas, two Tata Harriers, one Tata Safari Storme and a service vehicle) was manned by 30 excited driving enthusiasts, all members of Tata SOUL, the official community for owners of Harriers, Hexas and Safaris. SOUL is a platform for like-minded people to come together and engage on common interests such as driving, adventures and exploring real experiences, therefore enriching the ownership experience of a Tata SUV. The community is now close to 14,000-members strong.