Natural Beauty

Founder of GO FLOWER, Benn Davey discusses the beauty of simplicity

- SARAH JOSEPH

What do the first 30 mins of the day look like, your morning routine?

For me these precious minutes can make or break the day. I’m lucky enough to wake up next to fresh flowers most mornings and currently it is Peonies. On a good day I’ll have a glass of water and a coffee, followed by a brisk walk with my dogs Hugo and Cooper. A morning stroll before the sun rises, sets the tone for the day and helps to focus on priorities for GO FLOWER. This can include preparing for events for one of the beautiful brands we work with or planning our next collection. We drop a new collection every month and May has welcomed THE NUDE, JUNGLE FEVER and DESERT ROSE.

On a bad day I’ll reach for my phone as soon as I open my eyes, and a “quick scroll” can eat up those 30 minutes.

How did you initially enter floristry?

I could see the industry needed to be disrupted and felt there was room to offer a new kind of elegance in flowers. I found premium single variety flowers offered more elegance and sophistication than a traditional mixed flower bouquet, and often purchasing single variety flowers from a florist was either not possible or very expensive.

Tell us about GO FLOWER’s DNA and how you launched the business?

GO FLOWER was started to disrupt a traditional flower industry. We are proud to say that our flowers are days fresher than those which can be purchased in a shop or supermarket. Our flowers are delivered within hours of landing in the UAE and our customers get to enjoy the flowers from bud to bloom over a much longer period of time than what is usually possible.