Take The Challenge With Me

Success is often romanticised as ‘happening overnight’, but as Oxygen editorin-chief Lindy Olsen explains, “there is only a minute percentage of the population who become successful in a short space of time; the rest of us work our butts off, sometimes for years, and the success that you see is a result of consistency, hard work, and determination!”

Our 2018 challenge coach and author of best selling #changeforlife and #12wkbodysolution programs opens up about how she has stayed a force in the industry for two decades, the value of authenticity and a strong support network, and also reveals a hint of what you can expect from her as our 2018 challenge coach. We can’t wait!

 

- Lindy Olsen

In the age of social media, images are plastered across a multitude of platforms, and it’s sometimes difficult to remember that we all have a message to share that's often far more important than any image will ever be. Let's face it, almost anyone can be a pretty picture with the right hair, makeup and photography angle and unfortunately most of the time the message is being lost in the haystack of ‘fitspo’ images.

With 15 years as a health and fitness professional and a further five years prior to that in the health and fitness industry, as well as being one of the longest-standing ambassadors for well-known brands such as global clothing giant Under Armour and supplement brand, Musashi, I can personally tell you the key to longevity is to know what your message is, align yourself with brands you truly believe in and be authentic regardless of whether you’re going against the crowd or not. Credibility is everything and making a stand about what you believe in makes you valuable.

The chances are if you go against your core morals and values and align yourself with people and brands that are just going to make you a quick buck, the majority of the time you’re not going to make it. That’s the biggest piece of advice that I’ve lived by throughout my entire career.

The only way to truly build a loyal following is to be brave enough to be yourself and embrace your uniqueness. If you’re having a less than average day, don’t get on social media and pretend that you’re on top of the world if you really aren’t, because there’s a good chance a handful of your followers are feeling less than average themselves and will absolutely relate.

The same goes for your happy days. Share them by all means — at least your audience will know you are being authentic and true to yourself in all areas of your life.