Icing On The Cake Jordan's Sweet Success

Her lovely layers are in hot demand.

- Marilynn Mclachlan

She may have just turned 30, but Jordan Rondel – better known as The Caker – is already preparing the recipe for her dream life.

“I want my cake kits spread all across the world and sold in all the big department stores,” she declares. “It would be good to have a Caker store in LA and then New York. Then I’d probably go to Europe, do London and Paris, and maybe Asia after that. I want to take it global!”

These are big goals for a woman who started a “small blog” nine years ago. Jordan has an online shop as well as a store on Auckland’s bustling Karangahape Road, selling gorgeous cakes, baking mix kits and offering classes as well. She is also the author of three cookbooks and has just under 45,000 followers on Instagram.

And while Jordan admits her success is “one of those cheesy stories,” she doesn’t take it for granted.

“Baking was something that I loved doing so much that I managed to turn it into a career, but I still have to pinch myself every day,” she admits.

As a young girl growing up in the Auckland suburb of Grey Lynn, she would come home after school and bake cakes. Jordan was inspired by her grandparents, who lived in Paris and are amazing cooks.

She was in university studying a commerce degree when her father said, “These cakes are really good. Why don’t you do something about it?”