Jaguar is sticking with its plan to go all-electric from next year despite unsteady EV demand and it is just months from scrapping its entire existing line-up and revealing a crucial concept car that will set the tone for its new era.
Jaguar's next-generation models will be unrelated visually, technically and in their positioning - to the cars that have come before. So far, the brand has described them as only a "copy of nothing" when pressed for clues about how they might look.
But all the questions will be answered in December with the reveal of a radical new concept that closely previews its first new-era EV: a £100k four-door GT with a range in excess of 435 miles, ultra-rapid charging and a dual-motor powertrain with more than 575bhp.
The new concept will set the tone for not just the debut GT but also the new-era design language that will also define the Bentley Bentayga-rivalling SUV and Flying Spur-sized limousine that are due to follow it into dealerships by 2028-as reported exclusively by Autocar last year.
Jaguar managing director Rawdon Glover told Autocar that a priority when designing these new cars was to rethink the basic principles of EV design, given that today's electric cars "all look quite similar because they've spent too long in a wind tunnel, for range purposes". He added: "If we look at it, it's quite a homogenous sector, and I suspect that might be part of the reason why the BEV sector stalled a little bit. Actually, what you want to do is make a car that actually challenges some of those conventions."
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