JLR will completely overhaul its retail network in line with its all-out J repositioning as a luxury manufacturer, introducing an agency sales model and transforming its showrooms to give a much "warmer" and "less formal" experience.
Briefing Autocar on how JLR's Reimagine strategy will affect its retail operations following a wide-reaching product preview led by CEO Adrian Mardell in April company bosses explained why "we have to change; we can't do what we've always done" in light of fierce competition from new premium-market contenders and upheaval in the car sales sphere.
Interim UK managing director Patrick McGillycuddy said: "If you look at our current model, we devolve responsibility for the client interaction entirely to our retail partners as a function of the franchise model.
Esta historia es de la edición June 07, 2023 de Autocar UK.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición June 07, 2023 de Autocar UK.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
MG 4
An EV changes your driving style - but not to the detriment of pleasure
PEUGEOT E-208
Time with our French hatch is up. Is it good riddance or au revoir?
In the hot seat
Is the best automotive job in the world actually in miniature scale? Hot Wheels' design boss assures STEPHEN DOBIE it is
Correcting the record
Autocar invented the road test back in 1928 - or did we? KEITH JONES trawls the past to find the true starting point
Road test rebooted
As the Autocar road test forges into its second century, its brief is expanding and it's returning to a familiar place. MATT SAUNDERS explains
Cyber attack
MG is back on the international stage and now trying to return to its sports car roots. MATT SAUNDERS sees if the Cyberster EV can match up to a rival from the present and a relation from the past
KIA PICANTO
As rivals fall by the wayside, Kia's popular city car gets a makeover
MASERATI GRANTURISMO
Latest coupé in a long line of Maserati GT cars hits the UK with V6 power
PORSCHE CAYENNE GTS COUPE
New V8 model gets all the goodies
TOYOTA PRIUS
Back by popular demand with a cool new look and greater driver appeal