"WE OVER-ENGINEER CARS, which leads them to a price point that you find difficult to realise in the market. We're very ambitious with our pricing.
They correlate with the car you get and the value for money. So it's lessons learned; on the other hand, with our 2.0 program, we're already north of 70% of the localisation in India. We need to increase that number.
Going forward, I want to be fully focused on what's available in India to be cost-competitive with the manufacturers," said Skoda's CEO, Mr. Klaus Zellmer, while talking about the brand's current plans for the Indian market.
Continuing further, he spoke about the sub-4-meter car that Skoda is preparing to launch in India at the beginning of next year. With the sub-4meter, they are targeting to achieve a 4% segment share with 75% localisation.
"The sub-4 meter for us is an excellent opportunity because we're offering something for the biggest part of the segment. In this very competitive environment, I think we have pulled a couple of knobs. Over 70% of what's been done to the sub-4-metre compact SUV is, by our 200 engineers in India; we love that".
Esta historia es de la edición July 2024 de BBC TopGear India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición July 2024 de BBC TopGear India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Mi5 SILENT, POSH AND LETHAL!
With its reimagined design language, BMW has done what it does best-divided opinion with the kind of fervour usually reserved for debates about pineapple on pizza.
A VIRAL ESCAPE
The last time I visited Hampi in Karnataka was back in 2021, just as the world began to shake off the COVID-19 travel bans.
FROM UNDERDOG TO CHAMPION
Thierry Neuville's Journey to WRC Glory
Max Verstappen: FOUR-TIME CHAMP UNDER THE VEGAS LIGHTS
From dominance to resilience, Verstappen cements his legacy while Mercedes shines in Sin
VOLKSWAGEN VIRTUS GT PLUS SPORT: SEXY+SPORT
Volkswagen has a knack for keeping their loyal and enthusiastic customers grinning from ear to ear. The German manufacturer has almost become synonymous with build quality, safety and performance.
BE GE AND XEV 9E Sexy and Ballsy!
Starting a review can be quite a challenge, especially when it's hard to pinpoint the flaws!
CAPTURING THE ESSENCE
Chilly, cold mornings and Mumbai is a rare combination that we seldom see in this part of our beautiful country.
BATTLE OF TWO GOLIATHS
When Luxury Meets Performance, Who Takes the Crown?
THE E-MPV THAT DARES TO DREAM BIG
The MPV market, dominated for aeons by Toyota's Innova, has always felt like a rather predictable place. It's the type of vehicle you buy not out of passion but practicality-like a pair of orthopaedic shoes.
IMPRACTICAL YET IRRESISTIBLE
Exactly ten years ago, I took my first international trip. It was to Bahrain, a country of endless desert and skyscrapers, where my aunt and uncle lived. Among their friends and neighbours, one particular gentleman, upon learning I was a budding petrolhead, took an entire day off work to take me around the city’s showrooms to see some “normal” Middle East traffic.
