'Aiming for leadership in the SUV segment'

Shashank Srivastava, Senior Executive Officer (Marketing and Sales), Maruti Suzuki India Limited, talks about the transition towards the SUV segment by the masses and the renewed focus on this segment by the company. Here are the excerpts

MARUTI SUZUKI stole the spotlight at the recent Auto Expo by showing not one but two new SUV models and an M all-electric concept, the eVX. These are exciting new products which form a part of a master plan to achieve 50 per cent market share in the burgeoning SUV segment.

Indian automobile industry transformation: a thriving SUV market

The Indian automobile industry is undergoing a massive transformation with a shift in consumer preference from traditional hatchbacks to sport utility vehicles (SUV). The SUV segment has now become the largest selling vehicle body type in the Indian market, attracting customers with a bouquet of choices from multiple SUV models across different price brackets.

Why are SUVs becoming the top choice for Indian customers?