CHANGING THE PARADIGM

The recent string of upgrades and launches has Tata Motors catering to a broader customer base. Ashish Bhatia looks at the emerging road map with the potential to change the paradigm of first and last-mile transportation.

- Ashish Bhatia

Tata Motors has had a spate of new launches in recent quarters. This trend is well expected to continue into the business end of the fiscal. The company, simply put, has relooked every segment with its 0.5-tonne to 55-tonne offerings, from pickup trucks to the Medium and Heavy Commercial Vehicles (M&HCVs) higher in the spectrum. It is with an intent to offer the customers and internal stakeholders a higher Return on Investment (RoI) that the company is offering technological upgrades, more capable legacy models, and a 10 per cent reduction of Total Cost of Ownership (TCO) backed by an enhanced aftermarket suite. Sharing the objective behind the string of new launches, which include the range of 14 ‘Smart Trucks’ followed by four new pickup trucks, in quick succession, Girish Wagh, Executive Director at Tata Motors Ltd. averred, “ The new range of products align with the customers’ need for technological upgrades including the adaption to alternative drive trains like the first 19-tonne AND 28-tonne M&HCVs on CNG; the first bi-fuel (CNG + Petrol) SCV pickup in the one-tonne range; L1 autonomy for HCV. Through the new range, the focus has been on offering distinct advantages to the operator like the highest power-to-weight ratio for a quicker Turn Around Time (TAT), highest loading capacity, off-road capabilities, safety compliance and best-in-class comfort against the backdrop of the growing infrastructure in the country.”