MORE THAN A TRUCK OR BUS

Tata Motors showcased a huge lineup at Auto Expo 2023. Ashish Bhatia draws attention to the product differentiation strategy.

As a Group, Tata Motors showcased 40 variants at the Auto Expo 2023 The Motor Show. As committed, despite a heavy launch calendar, the CV major managed to save new launches for the business end of the fiscal. This included 14 exclusive launches. The CV major addressed a vast spectrum of complete transport solutions across the people and cargo subsegments. In a conscious move to align with the customer life cycle evolution, the company reiterated its focus on going beyond the product acquisition journey. To make the deal sweeter, the company drove in safer, smarter and greener vehicles and concepts. N Chandrasekaran, Executive Chairman, Tata Sons and Chairman, Tata Motors set the context ahead of the launch at the pavilion. He mentioned, "We are leading sustainability, energy transition and digitalisation-led transformation in each of our businesses. With an emphasis on zero emission power trains, cutting-edge technologies, advanced design engineering and best-in-class services, Tata Motors is accelerating the adoption of sustainable mobility and 'net zero' carbon emission goals." "At the Auto Expo 2023, we are proud to present our vision of the future and its manifestation through our new-age vehicles, concepts and smart mobility solutions," he expressed.