The 15th edition of the Apollo CV Awards in 2024 not only celebrated the excellence of the Commercial Vehicle (CV) industry but also provided a platform for insightful discussions on the future of CVs. One of the highlights of the event was the keynote address delivered by Kevin Kelly, Director at MarketsandMarkets Research Pvt. Ltd. With a distinguished career spanning roles in strategy and business growth consultancy within the automotive sector, Kelly’s insights resonated deeply with industry professionals. His address shed light on the transformative shifts underway in the CV landscape, urging stakeholders to embrace innovative business models and adapt to emerging trends.
Kevin Kelly’s address commenced with gratitude for the warm reception and an acknowledgment of the unique experience of being in India for the first time. He underscored the significance of looking ahead, emphasising that while the event celebrated past achievements, it was imperative to focus on the evolving landscape of CVs. Kelly embarked on a journey to explore the shifting dynamics within the CV industry, from a product-centric approach to one centred around solutions and services.
THE RISE OF SERVICE-BASED BUSINESS MODELS: A PARADIGM SHIFT
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