RENEWED ASPIRATIONS

Mahindra & Mahindra launched the Bolero MaXX pikup to align with the changing times and evolving needs of its customers. In an industry talk session, Harish Lalchandani, Vice President - Marketing (PV & Pikup) and Manoj Gauba, DGM at M&M speak to Ashish Bhatia about the renewed aspirations with the new offering in the pick-up segment.

- Ashish Bhatia

Q: What sets the new Bolero MaXX pik-up apart from the existing generation of the legacy Bolero pik-up range?

Harish: This is not just a launch of a new product it’s a launch of a new brand called the Bolero MaXX pikup. The product is touted as the future of pick-ups and this is what we want to bank on to help our customers leapfrog into the future. It’s an amazing product with a great amount of technology built into it. A great amount of comfort and safety are built into it as additions to the legacy promise of our performance, of our toughness, of the ruggedness that’s intact. The reason why it’s a city pickup is that it’s been engineered for city driving conditions. You will notice a shorter bonnet and a shorter overhang. You will see the turn safe head lamps which help light up the blind spots to give the driver added assurance on turns. It has been designed keeping in mind the narrow turnings and restricted parking spaces found in urban setups.

Manoj: This is a completely new cabin with new head lamps and bumpers. The cabin has been designed in such a way that you get maximum safety in case of an accident. On the interiors, the doors are part of a single structure for maximum strength (check4.26). As Harish mentioned, the cargo deck has been designed to offer maximum payload carrying capacity.