Thought leadership has to be engaging. And it has to be leading.
You must add something of value to the conversation.
If you're saying what everyone else is saying, that's not thought leadership.
According to FT Longitude, executives spend five hours per week consuming intelligent content. But you may only have 30 seconds to make an impact.
These are the three questions decision makers ask when deciding whether to read or engage with your thought leadership content:
1. Is it strategic enough?
2. Do you understand the sector?
Esta historia es de la edición October - November 2024 de Earthmoving Equipment Magazine.
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Esta historia es de la edición October - November 2024 de Earthmoving Equipment Magazine.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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