PIVOT POINT

In the dynamic landscape of electric SUVs, the Lotus Eletre emerges with some new ideas

-  Kurt Morris

The Lotus Eletre stands as a bold departure from the iconic sportscars that have defined Lotus, marking the British manufacturer's foray into the realm of high-performance all-electric SUVS. This shift in ethos reflects the evolving landscape of the automotive industry, aligning with the success stories of renowned manufacturers like Porsche and Lamborghini, which have seamlessly transitioned into the world of performance SUVs. The Lotus Eletre aims to combine the brand's commitment to performance with the practicality and versatility demanded by the growing market for electric SUVs, showcasing Lotus's dedication to innovation and staying ahead of the curve.

Interestingly, Lotus has some historical ties to SUVs, collaborating with Mahindra on the Scorpio's handling setup, showcasing its influence even in the realm of rugged off-road vehicles. Beyond SUVs, Lotus has left its mark on diverse models, featuring the handling by Lotus' badge on cars like the Proton Satria GTI and the Isuzu Piazza, emphasizing its commitment to optimising driving dynamics.

Furthermore, its collaboration with Tesla, where the Lotus Elise chassis underpinned the early Tesla Roadster, showcases Lotus's role in pioneering electric mobility-a journey that has culminated in the development of the Lotus Eletre, an all-electric performance SUV.