RACE TALKS

We have been running Orange Days for a long time in India.

How is the KTM RC Cup in India similar or different to the RC Cup conducted across the world?

We are probably one of the first brands that gave customers an experience on the track by running track days. We decided to take it forward and create a more competitive property. The RC Cup is our contribution in encouraging enthusiasts to race at an amateur level, so they get a flavour of it, and can then decide if they want to take it ahead as a profession. That was the whole idea. We don't split hairs too much as to how similar or different we are keeping it from the international RC Cup. We have got to create what will work best in India. Our customer profiles and passions are very different, and therefore we have to create something that would work best for the Indian customers.