ASK SOMEONE TO name the burger that's most synonymous with McDonald's and there's a fair chance they'll say "the Big Mac" without even having to think about it. Love it or hate it, the fast food chain shifts an estimated 900 million Big Macs globally each year - far more than any other burger on its menu - so it's not an exaggeration to say that it's been crucial to the brand's success.
The equivalent of the Big Mac for South Korean car maker Kia is the Sportage. Now in its fifth generation, this family SUV is Kia's topselling model in the UK and appears regularly in the top 10 overall best-sellers chart.
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