RAJAVELU N.K, CEO, Crop Protection Business, Godrej Agrovet
What is the unique selling proposition (USP) that has fuelled Combine’s remarkable 25-year journey, and how has Godrej Agrovet maintained its market momentum for the product?
Today, approximately 60 -70 per cent of exported grapes undergo treatment with Combine, highlighting the dominant position of the product in the market. The enduring success of Combine over the past quarter-century is rooted in its multifaceted USP, centred around optimising enzymatic activities crucial for grape development. It regulates cell division, ensures optimal berry size and colour, enhances berry retention, and extends shelf life, all of which are vital for preserving freshness and marketability.
Another critical aspect of Combine’s role is its ability to address specific pests and potential diseases in grape cultivation, thereby safeguarding crops. This feature has consistently delivered a high standard of grape quality, even amidst our country’s diverse climatic conditions.
However, Godrej Agrovet's unwavering commitment to investing in research and maintaining adherence to global standards have collectively played a pivotal role in sustaining Combine's market leadership. With an annual treatment of approximately 1.5 lakh acres of land and benefiting around 90,000 farming families yearly, this success stands as a testament to the trust the product has earned since its launch.
Is there a need to launch new versions of Combine to support grape farmers amidst climate change and other challenges?
Esta historia es de la edición AgroSpectrum India March 2023 de AgroSpectrum.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición AgroSpectrum India March 2023 de AgroSpectrum.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
"Arunachal holds tremendous scope for agro-food processing industries, especially in horticulture"
Arunachal Pradesh has an agriculture based economy where more than 70 per cent population is dependent on agriculture for their livelihood. As the state is endowed with enormous natural resources and suitable agro-climatic zones, the sector therefore, continues to be central to all strategies for the state's planned socio-economic development. Gabriel D Wangsu, Minister, Agriculture and Allied Sectors, Government of Arunachal Pradesh, at the recently-held 15th Agrovision 2024, spoke with AgroSpectrum on the various initiatives to boost rapid growth of agriculture sector of the state, aimed at achieving self-reliance, household food security and forging equity in income wealth distribution to rapidly reduce poverty. Edited experts;
How Biological Solutions are leading the way in Asia Pacific.
The global agriculture sector is about to enter a new era. The increase in water crises, soil degradation, and pesticide pollution is alarming.
Unlocking full potential Agri-warehousing industry to contribute to agricultural growth
India's agricultural value chain relies heavily on agri-warehousing to bridge the gap between yearround distribution and seasonal crop supply. Through the use of sustainable practices, innovation, and investment encouragement, the agri-warehousing sector may realise its full potential and make a substantial contribution to India's agricultural growth narrative.
Fruit export industry to witness unparalleled expansion with customer-focused mindset
With its extensive fruit production base and improvements in quality control, India is in a strong position to increase its market share internationally. Through the adoption of these trends and the utilisation of its innate advantages, the Indian fruit export industry might potentially achieve unparalleled expansion and make a substantial contribution to the global food chain. 2025 will see a dynamic fruit export business characterised by innovation, sustainability, and a customer-focused mindset.
The blooming Floriculture business
The floriculture market is growing due to a number of causes, including the development of organised retail and e-commerce platforms nationwide, the increase in government programmes and regulations promoting floriculture, and the ongoing improvements in agricultural methods and technology. In 2024-2032, the Indian floriculture industry is expected to increase at a compound annual growth rate (CAGR) of 11.4 per cent, up from Rs 26,210 crore in 2023, according to IMARC Group.
Agritech driving a resilient and thriving agricultural future
India's agriculture, which is the backbone of the entire economy, is undergoing a major change, which includes the use of advanced technologies.
Agritech poised to redefine agriculture in India
Despite the enormous potential of the agritech industry, issues like lack of knowledge, fragmented land ownership, and digital literacy still exist. But thanks to initiatives and rising smartphone adoption, startups are getting beyond these obstacles to spur innovation and growth. By 2025, Indian agritech companies will have resolved current agricultural problems and established a standard for the global agritech industry.
Building a resilient Edible Oil Seed ecosystem with long-term strategic goals.
India is a major producer of oilseeds, but its average yield is much lower than the global standard. In order to meet its domestic demand, India imports edible oil at a cost of around $16 billion a year. The industry can achieve sustainable growth and adjust to a constantly shifting global environment with careful planning and focused execution.
High protein to drive Poultry sector growth
Urbanisation, increased wages, and consumer preferences for high-protein diets are all predicted to contribute to the 9 per cent growth in the Indian poultry industry in 2025. A rapidly growing sector of the Indian agricultural economy, the poultry industry provides the nation with affordable, high-quality protein.
Innovative production techniques to boost Fisheries productivity
The Indian economy depends heavily on the fishing industry.
