Marketing includes everything from market research to advertising. In a broad sense, we can say that marketing is not just about selling your products and services but also about understanding the needs and wants of your target group and then designing or creating content to meet those needs or desire.
Marketing has 5Ps
5Ps of Marketing
1. Price
2. Product
3. Promotion
4. Position
5. Target Market People
Today, traditional marketing is in a transition phase and is adopting new methods and concepts. In today's world, environmental concerns are becoming increasingly important due to the necessities of the times, and marketing is also adopting those changes. The green marketing is part of this change and Businesses are turning to green marketing.
Green Marketing...
Green marketing means selling a product or object by saying that the product is nature-friendly or good for nature. This means promoting an environmentally friendly product. In other words, we can say that it is marketing eco-friendly products that do not harm the environment and are also produced using an eco-friendly manufacturing process. In this way of marketing, the promoter or company proves that the appropriate product will save energy, is recyclable and will not harm nature and the environment. With such commitment and promotion, these products will attract end users who care about nature, earth or the environment.
Green marketing is also known as sustainable marketing or environmental marketing. This means green marketing promotes sustainable and environmentally friendly products and services. It includes all of a company's marketing activities that aims to create a positive impact or reduce the negative impact of its products on the environment.
Esta historia es de la edición August 2024 de BANKING FINANCE.
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Esta historia es de la edición August 2024 de BANKING FINANCE.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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Banking and Financial Services: Paving the Way for India's Development
The adoption of digital payments through platforms like the Unified Payments Interface (UPI) has made cashless transactions a norm. The rapid growth of fintech has democratized access to financial products, making it easier than ever for people across the country to manage their finances.
Reigning in Finfluencers amidst Increased Retail Market Participation
The absolute number of investors in India is higher compared to mature markets like U.S, China and others, while the per capita figures are still lower indicating enough headroom for growth. Younger generation in age group of 21 to 35 years are leading this wave of new investors. This massive growth in retail participation is multidimensional consisting of Economic, Structural and Behavioural drivers.
The Rise of ESG Investing: Global Trends and Opportunities in the Indian Market
Environmental, Social, and Governance (ESG) investing has emerged as a transformative trend in global financial markets. As the world grows more conscious of sustainability, investors are moving away from traditional profit-driven strategies towards investments that align with broader social and environmental values.
Thematic and Sectoral Funds: A Comprehensive Overview
In the dynamic world of mutual funds, thematic and sectoral funds have emerged as popular investment options for those looking to capitalize on specific economic trends, sectors, or themes. Unlike traditional diversified funds that spread investments across various sectors, thematic and sectoral funds focus on particular themes or sectors, offering investors the opportunity to align their portfolios with specific economic narratives or growth stories.
Bucketing Strategy
The rich cultural heritage of India is visible in the omnipresence of Forts across the Indian landscape. These structures reflect a larger-than-life style of living of India's richie rich. Even after centuries, this craze for physical asset prevail.
The Importance of Building Trust in Client Relationships
A successful engagement begins with recognizing the client's stage in life and the challenges they face. This empathetic approach sets the groundwork for providing tailored advice rather than a generic sales pitch.
The Fail Proof Model to Achieve your Financial Goals
Most of the Financial Goals fails because LACK OF DISCIPLINE strategy to achieve it. There is a say that, PEOPLE MAY FAIL BUT STRATEGY or PROCESS WON'T. Any goals with DISCIPLINED STRATEGY can increases the success rate of achieving by 90%.
The Evolution and Future of the Global Mutual Fund Industry
The global mutual fund industry has seen significant transformation over the last decade, driven by various factors such as technological advancements, changing investor preferences, regulatory reforms, and the rise of sustainable investing. These shifts have had profound implications on the mutual fund industry in India, where the market has experienced rapid growth.
Focussing on Attitude, Skill and Knowledge
One must consult a successful person in the field and walk the path. Repeat the success formula which worked for a person you can follow. Have mentors and coaches in life and the journey will become better and enjoyable.
Current Trends in Mutual Funds
Systematic Investment Plans (SIPs) have become one of the most popular investment strategies among Indian retail investors, offering a disciplined approach to wealth creation. SIPs allow investors to invest a fixed amount regularly (usually monthly) in mutual funds, thus averaging out the cost of investment and mitigating the impact of market volatility.
