40 Under 40 - Adaptive Marketing
BW Businessworld|October 05, 2024
Sourabh Sharma predicts marketing will become increasingly datadriven while tailoring strategies to meet clients' unique needs remains key
Resham Suhail
40 Under 40 - Adaptive Marketing

SOURABH SHARMA
Founder Filly Media Solutions

In a world increasingly dominated by digital interactions, the marketing landscape is undergoing a profound transformation. As businesses strive to connect with consumers who are more discerning than ever, innovative marketing strategies have become crucial for success. Sourabh Sharma, Founder of Filly Media Solutions, shares his insights on the importance of adaptive marketing in the digital age and the journey of building a company that prioritises meaningful customer relationships. "Entrepreneurship is inherently risky, with startups encountering hurdles like scaling, competition, cash flow issues and finding market fit," he states.

Focus on Customer Relationships

Esta historia es de la edición October 05, 2024 de BW Businessworld.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición October 05, 2024 de BW Businessworld.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE BW BUSINESSWORLDVer todo
A WAVE OF PARIVARTAN
BW Businessworld

A WAVE OF PARIVARTAN

KAIZAD M. BHARUCHA on HDFC Bank's flagship CSR programme Parivartan ('Change' in Hindi), and how it has made a profound impact on the lives of over 10 crore people, embodying progress and positive transformation

time-read
2 minutos  |
October 05, 2024
An Ace In All Regards
BW Businessworld

An Ace In All Regards

The Sonos Ace offers an interesting proposition by clubbing peak design, respectable ANC and a decent battery life

time-read
4 minutos  |
October 05, 2024
For the love of Street Food
BW Businessworld

For the love of Street Food

Feel like eating something different? How about a Slow-Cooked Grilled Belgium Pork Leg? The dish is inspired by the festive streets of Italy, Germany, and Austria, where pork takes centre stage during the winter. Cooked to perfection over 24 hours, it pairs tender pork with a sweet and spicy apple purée, salsa macha, and crunchy pork floss.

time-read
1 min  |
October 05, 2024
India's Most Influential Marketing Leaders
BW Businessworld

India's Most Influential Marketing Leaders

The BW Top 100 Marketers 2024 sees significant representation from sectors such as FMCG, BFSI, auto and tech as the likes of healthcare register growth; women leaders account for over 27 per cent of the list

time-read
6 minutos  |
October 05, 2024
HERALDING THE ERA OF PRIVATE
BW Businessworld

HERALDING THE ERA OF PRIVATE

Broadcom CEO & President Hock Tan asserts that the future of enterprise IT lies in private cloud solutions

time-read
3 minutos  |
October 05, 2024
Sustainable M&A Through Double Materiality
BW Businessworld

Sustainable M&A Through Double Materiality

IN THE HIGH-STAKES WORLD of mergers and acquisitions (M&A), the focus has long been on traditional synergy metrics.

time-read
6 minutos  |
October 05, 2024
Lenovo's Puducherry Tryst...Now With An AI Twist
BW Businessworld

Lenovo's Puducherry Tryst...Now With An AI Twist

Lenovo's APAC and India leadership, including AMAR BABU, President, Lenovo APAC, AMIT LUTHRA, Managing Director, Lenovo ISG India and SUMIR BHATIA, President, Lenovo ISG Group - APAC, spoke with BW Businessworld's Rohit Chintapali on the company's new manufacturing capabilities based out of Puducherry facility that will now involve AI servers and high-end GPU units.Excerpts

time-read
3 minutos  |
October 05, 2024
40 Under 40 - Making A Mark
BW Businessworld

40 Under 40 - Making A Mark

Hive Minds partners with clients across various sectors to deliver strategies focused on growth, creativity and client satisfaction

time-read
2 minutos  |
October 05, 2024
40 Under 40 - Leading The Charge
BW Businessworld

40 Under 40 - Leading The Charge

Visaka's Vamsi Krishna Gaddam advocates for ecoconscious business practices, driving innovations in building materials, electric mobility, solar energy and more

time-read
2 minutos  |
October 05, 2024
40 Under 40 - Judicial Efficiency
BW Businessworld

40 Under 40 - Judicial Efficiency

Adalat AI leverages tech to minimise case backlogs and enhance judicial efficiency, with ambitious plans for expansion across additional courts in India

time-read
2 minutos  |
October 05, 2024