SOURABH SHARMA
Founder Filly Media Solutions
In a world increasingly dominated by digital interactions, the marketing landscape is undergoing a profound transformation. As businesses strive to connect with consumers who are more discerning than ever, innovative marketing strategies have become crucial for success. Sourabh Sharma, Founder of Filly Media Solutions, shares his insights on the importance of adaptive marketing in the digital age and the journey of building a company that prioritises meaningful customer relationships. "Entrepreneurship is inherently risky, with startups encountering hurdles like scaling, competition, cash flow issues and finding market fit," he states.
Focus on Customer Relationships
Esta historia es de la edición October 05, 2024 de BW Businessworld.
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Esta historia es de la edición October 05, 2024 de BW Businessworld.
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"MACARONS FOR THE MASSES"
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WHEN EVALUATING startup profitability, it’s crucial to break it down into two main components: unit economics and fixed costs. Unit economics refers to the profitability of delivering each singular order, which involves analysing transaction margins against costs incurred, such as delivery and payment gateway fees. This assessment helps gauge whether a business model is sustainable at a micro level.
THE HOLY GRAIL OF PROFITABILITY
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"WE ARE FOCUSED ON BUILDING A RESILIENT AND SELF-SUSTAINING SEMICONDUCTOR ECOSYSTEM"
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THE PILLAR OF A RESILIENT DIGITAL FUTURE
The rapid evolution of digital technologies has transformed the world, driving unprecedented connectivity and innovation. Yet, as the digital realm expands, so do vulnerabilities, with cyber threats emerging as critical challenges for businesses, governments and individuals
