ESG seems to be becoming a more intrinsic part of business for companies across sectors. Is it fair to say it’s now indispensable?
In today’s business landscape, having a robust Environmental, Social, and Governance (ESG) strategy isn’t just a nice-to-have—it’s a necessity. Companies are increasingly judged not only by the quality of their products but by the values they uphold and how responsibly they conduct their operations. ESG credentials now influence a wide range of factors, from consumers’ willingness to pay for products and services to investors’ decisions, a company’s creditworthiness, and its ability to attract top talent. The stakes are higher than ever. Companies that place ESG at the core of their operations are the ones thriving—ensuring long-term growth while making a meaningful difference in the world.
What are the guiding principles of your ESG framework?
At JK Tyre, our focus is on creating a positive impact in every aspect of our business. ESG is not just a strategy—it’s the foundation of how we operate. Our commitment goes beyond producing world-class products; it’s about acting responsibly toward all our stakeholders, including customers, communities, and the environment. Our ESG framework is built on five key pillars: People, Planet, Process, Prosperity, and Product. These 5Ps guide every decision we make, ensuring that we innovate and grow sustainably while delivering value to our stakeholders. These pillars drive our sustainability agenda and hold us accountable to our vision of leaving a lasting positive impact.
What areas do your sustainability initiatives focus on? What are your targets, and how are you working to achieve them?
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