IN A NATION predominantly fuelled by tea, Starbucks, the global coffee titan with its green siren logo has been conquering the Indian market. With over 410 stores in more than 60 cities across India, the brand has carved its niche presence over a decade since opening its first outlet in Mumbai in 2012.
For Starbucks, the Indian foray has been as much about establishing the brand as it has been about cultivating an entirely new market segment. “As we grow in India, for us, it is not just about a brand share gain or in terms of opening more stores, but it is also the category creation,” asserts Sushant Dash, CEO, Tata Starbucks. “We are very proud that Starbucks has played a very critical role in creating the specialty premium coffee market in this country over the last ten years,” he adds.
The endeavour to mould consumer preferences and redefine the coffee experience has been central to Starbucks’ journey. Recalling the ambitious expansion drive and introduction of premium coffee culture, Dash acknowledges, “It has been a great journey. There are no two ways about it. We can truly say that today we cut across the length and breadth, not just in Tier-1 but even in Tier-2 and Tier-3 cities.”
Crafting Experiences
What sets Starbucks apart is its holistic approach that goes beyond just the product itself. “For us, it is not just about efficiency. It is about the connection, the store design and our partners who bring the craftsmanship to the table. Importantly, it is at the heart of all that we do – it is about the coffee,” explains Dash.
Esta historia es de la edición September 21, 2024 de BW Businessworld.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición September 21, 2024 de BW Businessworld.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
SHAPING INDIA'S ENTREPRENEURIAL LANDSCAPE: KEY INITIATIVES AND CHALLENGES AHEAD
THE Hon'ble Finance Minister made history in July 2024 by presenting her seventh budget, surpassing the record previously held by Morarji Desai. Beyond this historic milestone, the budget stood out for its trans-formative measures aimed at fostering India's entrepreneurial ecosystem.
BUDGETING IN UNCERTAIN TIMES
AFTER last year's parliamentary elections, the Budget for FY2026 was presented in July 2024, which provided a glimpse of the government's priorities. In a few weeks, the government of India (GoI) will table the Union Budget for FY2026, which is expected to expand on these plans, and provide the new medium-term fiscal path as well.
A VISION FOR 'VIKSIT BHARAT'
INDIA stands at the threshold of a transformative journey toward 'Viksit Bharat' by 2047.
Constitutional Musings
A LEGAL DOCUMENT, even if it sets down the constitution of a country, is at the end of the day, just that – a document.
Turning Stress into Strength: A Path to Purposeful Living
Khera on transforming stress into strength, fostering resilience, purpose for meaningful living, and other insights from his new book Live While You're Alive
BUDGETING FOR BETTER FUTURE
AFFORDABILITY challenges persist for homebuyers; tweaking tax relief on home loans and capital gains in the Union Budget could significantly improve housing accessibility.
"NORTH AMERICA IS OUR LARGEST MARKET
Sona Comstar fully supports the government's vision for localisation and self-reliance in manufacturing under the PLI scheme, asserts SUNJAY KAPUR, Chairman, Sona Comstar & Deputy Chairman, CII Northern Region, during a chat with ASHISH SINHA. Excerpts from the interview
MAHAKUMBH 2025
NOTWITHSTANDING the never ending debate about the beginning of the festival - year and founder - and the dates when it is to be held, there's general agreement that it was started by the 8th Century vedic scholar, philosopher, saint and teacher of Advaita Vedanta Adi Shankara Acharya and that the 12 yearly celebration dates are synchronised with every completed revolution of the planet Jupiter (Brahaspati); also that the venue is mostly in the river bank towns of Prayagraj (Allahabad) at the confluence of Ganga, Yamuna and the mythical invisible Saraswati, Haridwar (Ganga), Nasik (Godavari) and Ujjain (Shipra).
CATALYSING INDIA'S DIGITAL-FIRST ECONOMY: THE SMART WEARABLES PERSPECTIVE
INDIA'S electronics industry is set to play a key role in the nation's economic growth with domestic production expected to reach $300 billion by 2026.
"THE DELHI MODEL OFFERS THE SUREST ROAD MAP TO BUILDING A DEVELOPED INDIA"
JASMINE SHAH, then vice-chairman of the Delhi government think-tank, the Dialogue and Development Commission, conceived the idea of writing a book about the Delhi Model of governance while Aam Admi Party (AAP) convenor and Delhi's former chief minister Arvind Kejriwal and his former deputy chief minister Manish Sisodia were both at Tihar Jail for the alleged liquor scam in the state. By the time The Delhi Model – A Bold Road Map to Building a Developed India was released, campaigning for the Delhi legislative assembly elections were in full swing. The AAP leader though, stole some time out to discuss the book with BW Businessworld 's Madhumita Chakraborty. Excerpts:
