GOLDEN MOMENTS

The festive season boosts sales across industries, contributing 30-40 per cent of annual revenue and driving economic momentum during October to December

THE FESTIVE season in India, particularly during October to December, is crucial for companies across various industries, driving substantial sales and revenue growth.

Retailers, ecommerce platforms, and consumer goods manufacturers experience a surge in demand as consumers engage in gifting and shopping for celebrations like Diwali and Christmas. This period can contribute significantly to quarterly sales, often accounting for 30-40 per cent of total annual revenue for many businesses. Industries such as electronics, apparel, and FMCG see heightened activity, leading to increased production, marketing efforts, and inventory turnover, ultimately bolstering overall fiscal performance and enhancing economic momentum during this vibrant season.

This festive season is also shaping up to be a recordbreaker across multiple sectors. Ecommerce platforms are expected to generate $12 billion in sales between October and December 2024, a 23 per cent increase from last year's $9.7 billion, driven by strong demand for fashion, electronics, and personal care products. Quick commerce alone is predicted to contribute $1 billion in gross merchandise value.

Early reports show sales of Rs 55,000 crore within the first week, a 26 per cent jump from 2023. In the automotive sector, Hyundai Motor India made a landmark debut on the National Stock Exchange, becoming only the second pure-play passenger vehicle maker listed in India. This debut is part of Hyundai's broader strategy to enhance global valuations.

The gold market is also seeing a resurgence, with demand expected to remain strong during Dhanteras and Diwali, particularly driven by wedding-related purchases.

Ecomm Boom Continues