The South Africa-based financial services group Absa Group gives major thrust to what the customers feel about the offerings it has and constantly improving this perception through use of digital and high-end technology is its mission. It claims it is a financial services institution that tests every data point to design the best digital solution for the customers. The bank has launched several digital initiatives recently with the customers as the focus point.
Formerly Barclays Africa Group, Absa Group offers personal and business banking, credit cards, corporate and investment banking, wealth and investment management, as well as bancassurance. It serves in the markets of Botswana, Ghana, Kenya, Mauritius, Mozambique, Seychelles, South Africa, Tanzania, Uganda, and Zambia, while it has representative offices in Namibia and Nigeria.
RECENT DIGITAL INITIATIVES
Some of the recent digital initiatives of the bank include account opening using its website, ChatBanking using WhatsApp, Twitter and Facebook, Abby, the AI learning bot that assists in transactions using the bank's app, and an Internal AWS Cloud Incubator, launched in collaboration with Amazon Web Service, which empowers employees with cloud platform skills. Its digital customers proactively opt to use its banking app, online banking, USSD, ChatBanking and NotifyMe digital alerts service.
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