Manoj Agrawal: Briefly describe your customer segments. What marketing activities are most effective for attracting new customers?
Anil Gaggar: We have a blend of retail as well as HNI clients. These have been our assets since many years now.
For new customers, word-of-mouth marketing and digital flashes is how we try to capture the new forum. We are actively present on all major social media platforms (Facebook/Twitter/LinkedIn) which are the immediate attention seekers of the new-age investors.
What is your geographic reach and your expansion plans?
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Esta historia es de la edición June 2023 de Banking Frontiers.
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