Subhasis Ghosh reveals that Kotak Life was able to achieve more than 30% of its new businesses through cross-sell
Kotak Mahindra Life Insurance, a owned subsidiary of Kotak Mahindra Bank, is one of the fastest growing insurance companies in India with 289 branches across 148 cities. It has covered more than 45 million active lives as on 31 March 2023. Subhasis Ghosh, Joint President Head, Institutional Business, Marketing Alliances at Kotak Mahindra Life, has worked in diverse areas such as retail assets and liabilities, corporate finance, treasury and life insurance. He was part of the founding team that set up Kotak Life in 2001.
CX DRIVES REDESIGN
Kotak Life endeavors to adopt a mindset, whereby consumers are empowered enough to decide and buy better insurance for themselves and their families. Customers seek ease and immediacy in every step of their insurance journey from the time they receive a quote to the final reimbursement. Ghosh explains: Our digital redesign process comes with a relentless focus on bringing about a customer-centric value-driven approach. We have adopted a strategic approach to respond to their needs and guarantee improved satisfaction by chalking out customer persona-based digital journeys. From boosting the speed of processes to seamlessness of services our digital tools are designed to offer our policyholders the instant gratification they are looking for.”
UPGRADING TECH STACK
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