Shriram Housing Finance bets on Al & Mobility

Ravi Subramanian, MD & CEO at Shriram Housing Finance, reveals the new tech strategy adopted by the company for smoother housing loan

Ravi Lalwani: Which technologies and business applications has Shriram Housing Finance leveraged to achieve its business goals?

Ravi Subramanian: We are continuously working on improving our technology stack to bring in more efficiency for both customers and employees. Our thrust is on introducing mobility-based solutions, for both internal and external customers, which improve our efficiency and servicing ability.

We have equipped our sales teams with a completely integrated mobile app for customer on boarding - Grihapoorti - that helps in data entry, documentation and basic credit checks. In April 2023, we launched SHFL ACE an application that helps the customer walk through the entire on boarding exercise with ease. This app is available in 6 regional languages for ease of use.

We have also implemented voice bot in 8 languages which aid our service team.  Our focus is also to build optimal risk management practices using technology as a backbone. Bounce Estimator Tool (BET), a risk management tool we have developed in-house, has helped in managing our portfolio efficiently. The tool has been rewarded as the most innovative tech tool across various forums.