During an interaction with Vidushi, C Arun Kumar, Head of Consumer Business - Signify, Greater India discussed the evolving demand for smart lighting in India, technological advancements driving this growth, and strategies for optimal smart home setup and user satisfaction.
How has the demand for smart lighting evolved in India, and what factors are driving its growth in both personal and professional settings?
The evolution of demand for smart lighting in India has been upwards, with significant changes observed in consumer pattern over the years. This growth trajectory is estimated to further gain momentum due to the rise in awareness of sustainability and energy efficiency. Several government initiatives are also aiding in the growth of this market. Customers are looking for lighting solutions that can be connected remotely and integrated with other smart devices.
In line with the government initiatives, this transformation can be attributed to several factors such as the increasing consumer awareness about energy efficiency, rapid urbanization, and the digital revolution that has swept across all sectors. In both personal and professional settings, there is a growing acceptance and adoption of smart lighting solutions. These are largely driven by their ability to offer enhanced control, convenience, and cost savings.
What specific features of smart lighting are most appealing to Indian consumers, and how are companies tailoring their products to meet these preferences?
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