Elon Versus Math
Bloomberg Businessweek US|November 14, 2022
Twitter’s new debt load means it has to make big, risky changes really fast
Elon Versus Math

Elon Musk has wasted no time in transforming Twitter Inc. since buying the company for $44 billion on Oct. 27. He’s fired most of the senior executive team, including the chief executive officer and the chief financial officer; fired about half the staff over email; has told people at the company he’ll repeal its work-from-anywhere policy, forcing employees back to the office after years of remote work; and proposed changes to try to pull in significantly more revenue from the company’s fledgling subscription service.

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