Go Ripping Down That Hill
Bloomberg Businessweek US|October 17 - 24, 2022 (Double Issue)
Racing legend Bode Miller has been trying to make the perfect skis for 15 years. He finally did it
Gordy Megroz 
Go Ripping Down That Hill

Bode Miller was already a dominant force on racing’s World Cup circuit before he found a pair of skis he really liked.

During the 2004 season, the New Hampshire native got a pair from Rossignol, his sponsor at the time, that were extremely stable and smooth yet also easy to turn—a trifecta that’s hard to achieve, especially in race skis. “My ability to adjust to terrain was miraculously better,” says Miller. “But from a design standpoint, I had no idea why this particular pair of skis was better than everything else out there.”

Miller piloted the skis that season to three Alpine Skiing World Cup giant slalom wins and clinched his only overall title in that discipline. The next season, he signed a lucrative contract with Atomic, and the beloved pair of Rossignols, which had been raced and filed so much that there was hardly any metal edge remaining, were passed on to Thomas Grandi—a Canadian racer who proceeded to win two races of his own, the only World Cup victories of his 16-year career.

Eventually, Miller got his hands on the skis again. This time, he dissected them to find out what made them superior. The secret sauce, he discovered, was a manufacturing flaw. Rossignol engineers normally glued a vibration-damping device to the tip of the ski. But in five pairs that were produced prior to the 2004 season, including the pair Miller raced on, they cut a hole through the metal in the ski and stuck the device to its wood core. Miller believes this was done because the glue the company was using to adhere the anti-vibration device to the ski’s topsheet wasn’t working. “Once they got better glue, they went back to sticking it to the top of the ski,” he says.

Esta historia es de la edición October 17 - 24, 2022 (Double Issue) de Bloomberg Businessweek US.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición October 17 - 24, 2022 (Double Issue) de Bloomberg Businessweek US.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE BLOOMBERG BUSINESSWEEK USVer todo
Instagram's Founders Say It's Time for a New Social App
Bloomberg Businessweek US

Instagram's Founders Say It's Time for a New Social App

The rise of AI and the fall of Twitter could create opportunities for upstarts

time-read
4 minutos  |
March 13, 2023
Running in Circles
Bloomberg Businessweek US

Running in Circles

A subscription running shoe program aims to fight footwear waste

time-read
3 minutos  |
March 20 - 27, 2023
What I Learned Working at a Hawaiien Mega-Resort
Bloomberg Businessweek US

What I Learned Working at a Hawaiien Mega-Resort

Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.

time-read
10 minutos  |
March 20 - 27, 2023
How Noma Will Blossom In Kyoto
Bloomberg Businessweek US

How Noma Will Blossom In Kyoto

The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking

time-read
3 minutos  |
March 20 - 27, 2023
The Last-Mover Problem
Bloomberg Businessweek US

The Last-Mover Problem

A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps

time-read
10+ minutos  |
March 20 - 27, 2023
Tick Tock, TikTok
Bloomberg Businessweek US

Tick Tock, TikTok

The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban

time-read
10+ minutos  |
March 20 - 27, 2023
Cleaner Clothing Dye, Made From Bacteria
Bloomberg Businessweek US

Cleaner Clothing Dye, Made From Bacteria

A UK company produces colors with less water than conventional methods and no toxic chemicals

time-read
3 minutos  |
March 20 - 27, 2023
Pumping Heat in Hamburg
Bloomberg Businessweek US

Pumping Heat in Hamburg

The German port city plans to store hot water underground and bring it up to heat homes in the winter

time-read
3 minutos  |
March 20 - 27, 2023
Sustainability: Calamari's Climate Edge
Bloomberg Businessweek US

Sustainability: Calamari's Climate Edge

Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment

time-read
4 minutos  |
March 20 - 27, 2023
New Money, New Problems
Bloomberg Businessweek US

New Money, New Problems

In Naples, an influx of wealthy is displacing out-of-towners lower-income workers

time-read
4 minutos  |
March 20 - 27, 2023