Please tell us about your brand's journey and how you are positioned?
Forever New is a leading womenswear fashion brand headquartered in Melbourne, Australia with presence in ANZ region, North America, South Africa, the Middle East, United Kingdom, India and South-East Asia. In India, it is positioned as a bridge to luxury brand. It is one of the most desirable womenswear brands in India. It is admired for its impeccable quality and in-trend styling as well as classic looks and is now a ₹225 crore plus brand. The brand is present in over 34 cities across 40 EBO's and 50 shop in shops such as Shoppers' Stop and Kapsons and available online on its own ecommerce platform as well third party marketplaces such as Myntra, Nykaa and Ajio. It will soon be available at Lifestyle International stores as well. Forever New is amongst the top 3 performing vanilla brands in most leading malls across segments in the fashion space.
You recently collaborated with an omnichannel platform, Unicommerce. How do you see technology benefiting both your brand and customers in the long run?
We have made omnichannel capabilities a top priority in order to provide excellent customer delight. Our organisation has been concentrating on this sector for some years and has a long-standing relationship with our technology partners. The technology has helped us strengthen our operations in India and improve the shopping experience for our customers, who appreciate discovering new collections through various sales channels. We are convinced that we were able to provide our consumers with an amazing shopping experience. Thanks to our omni-enabled tech stack.
Discuss your retail strategy in Tier 2 and Tier 3 towns.
Esta historia es de la edición June 2023 de Business Of Fashion.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición June 2023 de Business Of Fashion.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Being Human launches 100th India store in Jaipur
Being Human, Bei the iconic a clothing line with philanthropic heart, has opened its 100th store in Jaipur.
Reliance Retail opens 73rd Avantra by Trends store in India
Reliance Retail's ethnicwear brand Avantra by Trends has opened its 73rd store in India in Hyderabad.
Cosset Clothing celebrates 3 years with Desk to Dusk collection
Cosset Clothing marks its third anniversary with the launch of the Spring-Summer 2024 collection, 'Desk to Dusk, a testament to its commitment to sustainable fashion.
Blackberrys launches TechPro collection 2024
Menswear brand Blackberrys Mensw Lhas introduced its groundbreaking TechPro Collection '24 across its stores nationwide.
The Kaftan Company launches men's lounge wear collection
The The Kaftan Company (TKC), renowned for its innovative loungewear, has launched its latest collection, the Twilight men's loungewear collection, marking a significant milestone as the first-ever range of kaftans designed exclusively for men.
MENSWEAR MARKET IN INDIA: Challenges & Opportunities for New-Age Brands in an Overcrowded Segment
There has been a significant change in the external environment in the last 15 years, which has directly led to changes in not only what a male consumer wears but also what he chooses to wear and how...
SUSTAINABLE FABRICS IN MEN'S FASHION: A CLOSER LOOK
Polyethylene terephthalate (PET) bottles, once destined for eternity in waste piles, have found a new purpose through recycling, emerging as recycled PET, or rPET...
UNI STYLE IMAGE: Championing Circular Fashion and Sustainability
Uni Style Image (USI), founded in 1990, is a global leader in sustainable designs. Renowned for its commitment to quality and environmental stewardship, USI stands among the top 10 polo T-shirt brands worldwide...
RAYMOND 'MADE TO MEASURE'
Bridging Bespoke Luxury with Ready-to-Wear Convenience
SNITCH From Fledgling D2C Brand to Pioneering Innovator in Fast Fashion
An in-depth analysis of Snitch's transformation from a nascent brand to a leading force in the young and innovative menswear segment in the Indian fast fashion domain...