EXPLORING THE BOOMING MENSWEAR MARKET IN INDIA: Growth, Challenges & Opportunities

Innovative business models, sustainable fashion practices, and the adoption of cutting-edge technologies are redefining how men shop for clothes in India, making this an exciting time for brands and retailers in the Indian fashion retail industry..

- Surabhi Khosla

The menswear retail industry in India is experiencing a dynamic transformation, marked by a fusion of traditional styles and modern trends. This sector, which has long been dominated by established local brands and tailoring services, is now witnessing a surge in global fashion influences and e-commerce penetration. With a young, fashion-conscious demographic and increasing disposable incomes, the Indian menswear market is poised for substantial growth. Innovative business models, sustainable fashion practices, and the adoption of cutting-edge technologies are redefining how men shop for clothes in India, making this an exciting time for brands and retailers in the Indian fashion retail industry.

According to Research

iMarc research agency defines menswear as the category of clothing specifically designed and tailored for men. It encompasses a diverse range of garments and accessories that cater to various occasions, styles, and preferences. From formal business attire to casual wear, menswear reflects the ever-changing trends and cultural influences that shape men's fashion.

In the realm of formal wear, menswear typically includes suits, dress shirts, neckties, and dress shoes. Suits are a hallmark of professional attire, comprising jacket and matching trousers, often accompanied by a dress, shirt and tie. Variations in cuts, colors, and fabrics allow men to express their individuality within formal dress codes. For more casual settings, menswear encompasses a broad spectrum of options, including casual shirts, t-shirts, polo shirts, jeans, chinos, shorts, and jackets. These pieces offer versatility and comfort, catering to everyday activities and social gatherings.