Increasing the lifespan of a garment by just 9 months by making it durable can reduce carbon, waste, and water consumption by 20% to 30%
-Rishi Suri, Business Development Director (South Asia), The LYCRA Company
In an era where sustainability is no longer a choice but a necessity, the India Fashion Forum (IFF) Innovators Club is at the forefront of driving responsible fashion creation.
This industry-wide collaboration reflects a dedicated platform aimed at fostering sustainable innovation concepts while engaging stakeholders across the entire fashion value chain from fibre to retail. The recent Fashion Sustainability Conclave, held on October 3, 2024, at the ITC Maratha in Mumbai, proved to be a pivotal event in the ongoing dialogue about responsible fashion.
At the conclave, Rishi Suri, Business Development Director (South Asia) The LYCRA Company, delivered an insightful presentation on 'Embracing Durability through LYCRA® XTRALIFE'. This presentation underscored the growing importance of sustainability and durability in the fashion industry.
Suri opened by highlighting the growing global urgency around sustainability, reinforcing that it has become a front-and-centre priority in every aspect of life - from the way we eat and travel to how we shop.
He stressed on the fact that consumers and other stakeholders have started to focus beyond fashion trends, and the real trend today is responsible fashion, especially garments that last longer and are more durable. He backed this claim by presenting data from surveys, showing:
• 65% of consumers prefer purchasing high-quality, durable items
• 57% are open to repairing fashion items .71% expect their clothes to last longer
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Esta historia es de la edición November 2024 de Business Of Fashion.
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