MAHINDRA'S GOT WAR ON ITS MIND
Business Today India|August 06, 2023
FOLLOWING A TURBULENT FEW YEARS, M&M IS BACK ON THE GROWTH PATH. AND IT PLANS TO KEEP ITS FOOT FIRMLY PLANTED ON THE ACCELERATOR. BUT ITS COMPETITORS AREN'T SITTING IDLE EITHER
PRERNA LIDHOO
MAHINDRA'S GOT WAR ON ITS MIND

ON A LAZY SUNDAY AFTERNOON in June 2021, Veejay Ram Nakra, President-Automotive Division at Mahindra & Mahindra (M&M), was prepping for some downtime when he glanced at his phone and found the screen full of missed calls and new WhatsApp messages. Most were from Pratap Bose, who had joined that month as M&M's Chief Design Officer, 0 and Rajesh Jejurikar, M&M's Executive Director. "My WhatsApp messages just wouldn't stop. I still have pictures of the new Mahindra logo that Pratap had made out of a napkin sitting at a UK restaurant," he says.

"This should be our logo!" Bose had texted. Brimming with excitement, the three began debating the new identity and went on to launch the 'Twin Peaks' logo for M&M's SUV portfolio in August 2021. Placed on the XUV700, the twin peaks replaced the one that its first SUV, the Bolero, had sported at its 2000 launch.

Changing the logo did two things: it gave M&M's re-energised SUV business a new identity and established it as a premium player. Organisations such as the Mahindra Group, with its 77-year history, can be touchy about change. For Group Chairman Anand Mahindra, the grandson of one of the founders, the previous logo had stood for the old M&M. Redesigning it should tell the market that M&M was primed for a turnaround beyond cosmetic changes. Anish Shah, promoted in April 2021 as MD & CEO of the Mahindra Group after a seven-year stint in various roles including Group CFO and Group President (Strategy), was equally conscious of M&M's legacy. So was Jejurikar, whose first stint with the group was between 2000 and 2008, before he came back in 2013.

Esta historia es de la edición August 06, 2023 de Business Today India.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición August 06, 2023 de Business Today India.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE BUSINESS TODAY INDIAVer todo
VINE TO VINO
Business Today India

VINE TO VINO

Calling all wine lovers to explore India's wine trails and vineries

time-read
4 minutos  |
March 16, 2025
TIGHT FINISHES AT TOLLY
Business Today India

TIGHT FINISHES AT TOLLY

RAZOR-SHARP COMPETITION WAS THE ORDER OF THE DAY FOR ROYAL RANTHAMBORE BT GOLF'S KOLKATA LEG AT THE HISTORIC TOLLYGUNGE CLUB

time-read
2 minutos  |
March 16, 2025
Helping More Indians Fly
Business Today India

Helping More Indians Fly

We need to think and dream big, and combine that with flawless and speedy execution, accompanied by deep reforms

time-read
7 minutos  |
March 16, 2025
Fighting The Dragon
Business Today India

Fighting The Dragon

China's subsidies and export strategy have accelerated its dominance in the EV space. Amid fears of EV 'dumping', can India withstand the Chinese onslaught?

time-read
7 minutos  |
March 16, 2025
Buckle up for the Ride of a Lifetime
Business Today India

Buckle up for the Ride of a Lifetime

Many IPOs flunked, while several fell below ethical governance standards, and quite a few bombed. However, the capital markets have their own way of self-regulating excesses

time-read
5 minutos  |
March 16, 2025
❝Slow down but stay involved"
Business Today India

❝Slow down but stay involved"

IndiQube provides flexible workspaces

time-read
1 min  |
March 16, 2025
Ready for Take-off
Business Today India

Ready for Take-off

Total passenger traffic has grown from around 120 million to over 236 million per annum. Indian aviation sector continues to soar, and the best is yet to come

time-read
4 minutos  |
March 16, 2025
BURMANS IN CONTROL
Business Today India

BURMANS IN CONTROL

After a long battle, the Burman family has seized control of Religare. It needs to infuse money and get it back on track

time-read
3 minutos  |
March 16, 2025
Reimagining India's Public Sector
Business Today India

Reimagining India's Public Sector

India's policies since 1991 have been to get government out of business' way. Robust public sector is needed for providing basic needs equitably

time-read
3 minutos  |
March 16, 2025
No Theme Lasts Forever
Business Today India

No Theme Lasts Forever

A sensible investment strategy involves ignoring the noise and using a systematic criterion to pick assets. A good investment strategy can be boring

time-read
4 minutos  |
March 16, 2025