Champagne is one of the world’s most celebrated wines, and it is both deeply understood and widely misunderstood. Often mistaken for any sparkling wine with a popping cork, you may not realise that a bottle can only be called ‘Champagne’ if it has been produced in the Champagne region of northeast France.
This comes down to Geographical Indication (GI) laws, a form of protectionism that works like a trademark but goes even further. GIs ensure that certain products can only be made in specific regions. It’s common practice across the world of spirits. Even Scotch whisky must be made in Scotland to be called Scotch.
A few years ago, I boarded a train from Paris’s Gare du Nord, bound for the heart of Champagne country—Reims and Épernay, the twin capitals of the region. Between them, these two cities produce around 300 million bottles of Champagne each year. Many of the brands we’ve heard of in India—Moët & Chandon, Veuve Clicquot, Dom Pérignon, and Krug (all conveniently owned by the LVMH conglomerate)—have their vast estates sprawled across acres of meticulously maintained vineyards in this area. Visitors are welcomed and treated to guided tours through these grand maisons, complete with stories of their rich histories, the quirks of Champagne-making, and, of course, tastings of their prized vintages. It was an unforgettable experience.
BEYOND THE BUBBLES
Champagne is traditionally made from a trio of grapes—Chardonnay, Pinot Noir, and Pinot Meunier—grown in the cool, chalky soils of the region. But producers craft ‘Blanc de Blancs’ from Chardonnay alone, or ‘Blanc de Noirs’ using only Pinot Noir or Pinot Meunier, offering even more distinctive expressions.
Esta historia es de la edición November 10, 2024 de Business Today India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición November 10, 2024 de Business Today India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
"Inaction is worse than mistakes"
What was the problem you were grappling with?
TEEING OFF WITH TITANS
BUSINESS TODAY GOLF RESUMES ITS STORIED JOURNEY WITH THE 2024-25 SEASON OPENER IN DELHI-NCR. THERE ARE SIX MORE CITIES TO COME
AI FOOT FORWARD
THE WHO'S WHO OF THE AI WORLD GATHERED AT THE TAJ MAHAL PALACE IN MUMBAI TO DELIBERATE THE TRANSFORMATIVE IMPACT OF AI ON INNOVATION, INDUSTRIES, AND EVERYDAY LIFE.
Decolonising the Walls
ART START-UP MAAZI MERCHANT IS ON A MISSION TO BRING INDIA'S FORGOTTEN ART BACK HOME
"I'm bringing Kotak under one narrative, one strategy, one umbrella”
Ashok Vaswani is a global banker who spent most of his career overseas at institutions like Citi Group and Barclays, among others.
CHOOSING THE CHAMPIONS
The insights and methodology behind the BT-KPMG India's Best Banks and NBFCs Survey 2023-24.
'INDIA IS AT AN EXTREMELY SWEET SPOT'
The jury members of the BT-KPMG Survey of India's Best Banks and NBFCs discuss developments in the banking sector and more
FROM CRISIS TO TRIUMPH
Dinesh Kumar Khara stewarded SBI through multiple challenges during his tenure, while ensuring that profits tripled, productivity soared, and the bank consolidated its global standing
AT A CROSSROADS
BANKS ARE FACING CHALLENGES ON BOTH SIDES OF THE BALANCE SHEET-ASSETS AS WELL AS LIABILITIES-WHICH ARE PUTTING PRESSURE ON MARGINS.
EXPANSIVE VISION
Bajaj Finance, an outlier in terms of digitisation, faces stiff competition. But it continues to expand its reach