IN THE LAST decade, India has witnessed an unprecedented surge in the use of technology to access financial services and products. It has revolutionised the way we bank, invest, and manage money.
Looking ahead into the new year, 2024 holds immense promise for the future of fintech. It marks the first step towards a five-year fintech agenda-a road map to transform financial services through innovation and inclusion.
The Indian fintech market is experiencing explosive growth, with some estimates projecting $1 trillion in throughput and $200 billion in revenue over the next few years.
This recent fintech surge is just the opening act of a transformative financial revolution. The digital rupee's arrival, democratised wealth management, and a complete reshaping of financial services are on the horizon. There are several key drivers that will fuel this next stage of growth.
Innovation as the Engine
At the heart of this revolution lies innovation. Fintech start-ups are disrupting traditional models, leveraging cutting-edge technologies like data analytics, machine learning, and artificial intelligence to personalise financial experiences. Data analytics, in particular, has emerged as the backbone of the fintech sector. Tools like AI-powered chatbots are also becoming increasingly popular. They act as virtual financial advisors, readily available 24/7 to offer customised guidance. These conversational interfaces analyse user data and financial behaviour, generating tailored recommendations.
Esta historia es de la edición February 18, 2024 de Business Today India.
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Esta historia es de la edición February 18, 2024 de Business Today India.
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