In 1922, Jehangirji Behramji, one of six brothers, set up a distillery in Aswa in the coastal region of present-day Maharashtra to produce spirits from exotic fruits and flowers for the royal families of the region. A 102 years later, his great grandson, Hamavand Chinoy, is taking the family’s legacy forward by launching two premium mahua spirit expressions—Six Brothers 1922 Resurrection and Six Brothers Small Batch (Original), as an ode to his great grandfather and his brothers. “Six Brothers 1922 Resurrection is India’s first luxury heritage spirit,” says Chinoy. It is a limited edition of 102 bottles (branded as Mahura), each priced at `1.02 lakh.
In the mid-1980s, the Chinoy family established the South Seas Distilleries in Dahanu, just a few kilometres away from Behramji’s. It has the country’s largest copper pot stills and is one of the biggest commercial producers of malts. Sticking to its legacy, it has also been producing mahua for local consumption. Over the years, it has built up stock, all stored in oak barrels. And so it is that the Six Brothers 1922 Resurrection is not only double-distilled in copper pot stills; it is also aged. “Think of it as a fine single malt, since the process is quite similar,” says Chinoy.
The mahua flower, also known as mahura or mohua, is native to the Indian subcontinent. It blooms in spring, releasing a strong fragrance and offering a sweet taste due to its high sugar content. It primarily grows in the forests of western, eastern, and central India, and for centuries, a fermented version of it has been consumed by the locals. While it was once cherished by royalty, with a change in tastes and the advent of foreign liquor, it lost its reputation and began being referred to as ‘country liquor’. However, efforts are currently underway to alter this perception.
Esta historia es de la edición December 08, 2024 de Business Today India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición December 08, 2024 de Business Today India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
HEALTH BOOST
THE HEALTHCARE SECTOR IS EXPECTED TO RECEIVE A SHOT IN THE ARM IN BUDGET 2025-26, WITH A FOCUS ON PRIMARY HEALTHCARE, DIGITAL HEALTH, AND BOOSTING PHARMACEUTICAL MANUFACTURING AND RESEARCH. BUT CHALLENGES LIKE THE SHORTAGE OF HEALTHCARE PROFESSIONALS REMAIN
TIME TO BE SMART
This year could be a good time to take home some profits, reduce risk, and shift to large-cap investments
Front-running Redux
Ketan Parekh has again been accused by Sebi. This time the allegations are of front-running, an unethical practice in financial markets
Triumph of Engineering
The Udhampur-Srinagar-Baramulla Railway Line in J&K is set to expedite trade and tourism
TIME FOR A TAX BREAK?
INDIVIDUAL TAXPAYERS LOOK FORWARD TO THE BUDGET EVERY YEAR HOPING FOR A BIG TAX BREAK. IT HAS ELUDED THEM FOR YEARS, BUT WITH HIGH INFLATION, MODERATING URBAN CONSUMPTION, AND ROBUST TAX COLLECTIONS, WILL THE MIDDLE CLASS GET A TAX BREAK IN FEBRUARY?
INFRA INJECTION
THE UNION BUDGET IS EXPECTED TO BOOST INFRASTRUCTURE SPENDING IN LINE WITH THE VISION OF MAKING INDIA A 7-TRILLION ECONOMY BY 20380. MODERNISING RAIL, ROAD AND AVIATION INFRASTRUCTURE IS LIKELY TO REMAIN TOP PRIORITY IN FY26
THE BIG PHARMA OPPORTUNITY
The patent expiry of key drugs in 2025-26 will open up additional market space for Indian manufacturers of generics and biosimilars
STRATEGIC EXIT
The Adani Group's decision to sell its holding in the FMCG food business is seen as a way to reduce high debt and allocate money smartly
In with the NEW
THE GOVERNMENT'S FLAGSHIP, SIMPLIFIED NEW TAX REGIME HAS SLOWLY BUT SURELY GAINED TAXPAYERS’ ACCEPTANCE. IN ASSESSMENT YEAR 2024-25, 72% OF TAXPAYERS OPTED FOR IT. IS THIS CHANGE HERE TO STAY?
EYEING THE NORTHEAST
The key question now is when will UltraTech’s 8.69% stake in Star Cement evolve into a larger play in the Northeast market