REMEMBER THE TIME, more than a decade ago, when smartphones started entering the mass market in India? Around the same time, another category of devices had started gaining traction—the humble earphones. Riding on the easy accessibility to multimedia content through smartphones, most new smartphone owners used to be on the hunt for a trusty pair of earphones or headphones. But all they used to get were either expensive products from companies like Sony, Philips, Bose, etc., or cheap Chinese knock-offs.
Despite that, there was a boom in the personal audio device market in India. But back then, these products were not designed for millennial or GenZ customers. To compound matters, most of them were expensive, while the Chinese products were usually of poor quality, lacked a comprehensive warranty, or didn’t provide reliable after-sales service. That meant, if a customer accidentally damaged his or her device, they had to buy a new one.
Aman Gupta and Sameer Mehta were some of the first few people who recognised this gap. The duo started a distribution company called Imagine Marketing in 2014 that secured the exclusive distribution rights for House of Marley headphones, earphones, earbuds, and audio systems in India. Building upon the insights gleaned from this endeavour, they took the leap to launch their own brand, ‘boAt’, in 2016.
Esta historia es de la edición October 15, 2023 de Business Today India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición October 15, 2023 de Business Today India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
The EV Craze
The country’s growing luxury car market is seeing a shift with environmentally-conscious consumers betting on electric vehicles as a sustainable travel option. Though just 6%, the share of EVs in the luxury segment is rising rapidly
The Storage Boom
Data centres are being built at a frenetic pace in india as companies scramble to meet the ballooning demand from mobile phone users and firms adopting al. Can the country’s energy infrastructure keep up?
India Beckons
Owing to rising incomes in India and overall wealth expansion, luxury brands are wooing the country like never before
The Pearls of The Sea
Caviar, that rare food, is considered the epitome of fine dining. Here is everything that you need to know about it
66.Brand persona should define the core"
I’d say this was a strategic pivot. We had an iconic brand, but had, over time, evolved into diversified lines of businesses that could no longer be represented within the confines of our ‘name’.
Unwind in Style
Here is acomprehensive list of top tech picks that help you unwind by blending perfection in performance with luxury
A Lifelong Affair with Inspiration
In my art journey, the diversity of my acquisitions mirrored the expanding horizons of my understanding of art
Make it Bubbly
Champagne is much more than just a symbol of celebration and success. Know about its nuances beyond the bubbles
Palatial Splendour
Buoyed by renewed demand, sales of the glitzy mansions of the ultra-rich are surging like never before. Real estate majors are looking to capitalise on this by launching luxury offerings in record numbers
Of Beaches and Cream
GianChand Single Malt Whisky