Epicurean Elegance

Blending culinary artistry with modern sophistication to celebrate regional and international flavours

- KHURSHEED MISTRY & YASHITA DAMANI

Indian consumers are increasingly leaning towards premiumisation across a range of products and services. The food and beverage industry too, is undergoing this shift, with discerning consumers favouring locally sourced products made from superior ingredients and crafted to higher manufacturing standards. This trend also includes a growing demand for gourmet foods and premium alcoholic beverages. In the zestful medley of India's luxury hospitality, food and beverage offerings have emerged as a shining thread. where gastronomy meets artistry, and every meal is a masterpiece.

Join Business Traveller India to uncover this gastronomical renaissance and explore the scrumptious specialities that make them unforgettable!

PREMIUMISATION OF THE F&B INDUSTRY

In India, premiumisation in the food and beverage industry is rapidly growing, driven by higher disposable incomes and a willingness to invest in unique dining experiences. Discerning guests seek novel and sophisticated dining options. An increased exposure to global cuisines through travel, media, and the internet has also fostered a taste for premium dining.

QUALITY AND AFFORDABILITY

There is a noticeable trend towards premium products and affordability. Additionally, the awareness of health, nutrition, and food quality has prompted a preference for restaurants that use superior ingredients. The dining out culture in India is also evolving, with a growing preference for experiential dining. Fine dining establishments and bars that focus on exceptional service, unique menu offerings, and memorable atmospheres are thriving. This trend highlights a shift towards valuing the overall dining experience, instead of just the food.

BUSINESS BENEFITS