![THE FLINFLUENCERS](https://cdn.magzter.com/1334142547/1671178816/articles/SQBKmiIHE1671716534110/THE-FLINFLUENCERS.jpg)
Esta historia es de la edición December 17, 2022 de Businessworld India.
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Esta historia es de la edición December 17, 2022 de Businessworld India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
![Is Leadership Without Hierarchies Possible?](https://reseuro.magzter.com/100x125/articles/700/1832004/NTy8HB8dO1726482848410/crp_IS-LEADERSHIP-WITHOUT-HIERARCHIES-POSSIBLE.jpg)
Is Leadership Without Hierarchies Possible?
LEADERSHIP IN THE current era is more challenging than ever before.
![The Rise and Evolution of Coffee Culture in India](https://reseuro.magzter.com/100x125/articles/700/1832004/I-VN6JpNg1726487957384/THE-RISE-AND-EVOLUTION-OF-COFFEE-CULTURE-IN-INDIA.jpg)
The Rise and Evolution of Coffee Culture in India
AS A BANGALORE native, South Indian filter ‘Kaapi’ has always been a significant part of our tradition.
![The Daily Ground Goes Desi](https://reseuro.magzter.com/100x125/articles/700/1832004/n1fQ-fCrD1726487716275/THE-DAILY-GROUND-GOES-DESI.jpg)
The Daily Ground Goes Desi
Success in Tier-2 and Tier-3 cities hinges on several key factors, with one of the most important being the ability to offer high-quality products at an accessible price point
![Cracking The Indian Code](https://reseuro.magzter.com/100x125/articles/700/1832004/6zbZbqvbg1726487572356/CRACKING-THE-INDIAN-CODE.jpg)
Cracking The Indian Code
TARUN JAIN, CEO of Tim Hortons India believes in creating an experience at cafes by blending global quality, local flavours and affordability
![Making Coffee the New Chai in India](https://reseuro.magzter.com/100x125/articles/700/1832004/DFL45zMkg1726487419351/MAKING-COFFEE-THE-NEW-CHAI-IN-INDIA.jpg)
Making Coffee the New Chai in India
Affordable, great-tasting coffee made fast-abCoffee is reshaping how India drinks coffee
![Scripting A New Era Of Coffee In India](https://reseuro.magzter.com/100x125/articles/700/1832004/sI4sjp1Q21726487197921/SCRIPTING-A-NEW-ERA-OF-COFFEE-IN-INDIA.jpg)
Scripting A New Era Of Coffee In India
From a bootstrapped startup to international expansion, NOTHING BEFORE COFFEE is brewing its way to the top by challenging the giants of the coffee industry with innovation, personalisation, and sustainability
!["Driven By A Younger Demographic, Coffee Culture Is On The Upswing"](https://reseuro.magzter.com/100x125/articles/700/1832004/4PdkA5C7l1726487069219/DRIVEN-BY-A-YOUNGER-DEMOGRAPHIC-COFFEE-CULTURE-IS-ON-THE-UPSWING.jpg)
"Driven By A Younger Demographic, Coffee Culture Is On The Upswing"
SUNIL D'SOUZA, Managing Director and CEO of Tata Consumer Products, discusses the company's strategic growth in India's booming coffee market, focusing on premiumisation, innovation, and expanding consumer experiences both at home and in cafés, in this exclusive conversation with BW Businessworld's Tarannum Manjul
![Fresh Brew, Big Ambitions](https://reseuro.magzter.com/100x125/articles/700/1832004/RrFyL13081726486933525/FRESH-BREW-BIG-AMBITIONS.jpg)
Fresh Brew, Big Ambitions
From startups to stores, Beanly's Samayesh Khanna and Rahul Jain elevate India's coffee culture by making freshly brewed coffee a daily delight
!["On Track To Become India's Top Café Chain"](https://reseuro.magzter.com/100x125/articles/700/1832004/QGwwu4gjA1726486788870/ON-TRACK-TO-BECOME-INDIAS-TOP-CAF-CHAIN.jpg)
"On Track To Become India's Top Café Chain"
In an exclusive interview, RAJAT AGRAWAL, CEO of Barista Coffee, shared insights on the company's current market position, expansion strategies, and its response to growing competition
!["Ensuring A Seamless Coffee Experience Outside The Cafe Is The Next Big Thing To Watch Out For"](https://reseuro.magzter.com/100x125/articles/700/1832004/FrJF0xj0h1726486664896/ENSURING-A-SEAMLESS-COFFEE-EXPERIENCE-OUTSIDE-THE-CAFE-IS-THE-NEXT-BIG-THING-TO-WATCH-OUT-FOR.jpg)
"Ensuring A Seamless Coffee Experience Outside The Cafe Is The Next Big Thing To Watch Out For"
In an exclusive conversation with BW Businessworld's Resham Suhail, Third Wave Coffee CEO RAJAT LUTHRA and its Co-founder AYUSH BATHWAL delve on how they are navigating the competitive landscape, going beyond retail and tapping changing consumer preferences