THE POWER OF BUILDING TRUST & CONNECTION IN INSURANCE MARKETING

Sai Narayan, Chief Marketing Officer, Policybazaar.​com holds experience of spearheading leadership roles nearly two decades.

Sai Narayan

Chief Marketing Officer
Policybazaar.​com

He sharpened his skills from CRM, Brand Management to Marketing Communications etc. At Policybazaar.​com Narayan grew to lead various capacities by contributing his years’ worth of gained knowledge and experiences.

Amarketer’s true strength lies in the ability to forge genuine connections with the audience, and inspire customer confidence. The criticality of nurturing these relationships increases manifold when the stakes are high and the penetration is as low as it is in India’s insurance industry. Effective insurance marketing transcends traditional sales tactics; it revolves around understanding the needs, fears, and aspirations of individuals and offering them not just a product, but peace of mind and security. This article explores how and why one needs to cultivate long-term relationships with their customers.

Understanding the Landscape: Why Trust Matters
Insurance is fundamentally about protection, especially against unforeseen events, financial losses, and uncertainties. Customers need to have confidence that their insurer will deliver on promises made during the sales process and especially in times of need, such as when filing a claim after an accident or disaster.