Shortly after Ellie Mental Health started franchising in 2021, the company hosted its first discovery day at its very first clinic in Saint Paul, Minnesota. Four potential franchisees showed up. The next month, it was five people. And by month three - in October 2021-40 people and 17 groups came in looking to buy a territory.
Chris Pash, Ellie's senior vice president of growth and development, was floored - not just by how many people were interested in opening a therapy-based franchise business, but by how vulnerable they were with their personal stories.
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Esta historia es de la edición Startups - Fall/Winter 2024 de Entrepreneur US.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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