The Better Way to Fail
Entrepreneur US|Startups - Fall/Winter 2024
The next time something you do flops, here's a new way to learn from it.
JASON FEIFER
The Better Way to Fail

When things go wrong, ask yourself this question: Did I just run an accidental experiment? The answer might be yes. And once you realize this, you'll feel a lot better.

Because here's the thing: Mistakes suck. But the "accidental experiment" concept completely reframes them. It gives you something to ponder, explore, and learn from.

I stumbled into this idea recently after messing something up and feeling awful - until a friend helped me see the benefits of disaster.

Here was the scene of the failure: I'd organized a webinar for some of my newsletter subscribers (join at jasonfeifer.​com/news-letter). My friend Richelle DeVoe was hosting; she's a consumer psychology expert, and was teaching the art of interviewing customers. Lots of planning went into this, and we met on Zoom for a 60-minute call.

Attendance was great. Richelle was great. And then, 40 minutes in...poof! The Zoom room closed, everyone was kicked out, and I panicked. How could this happen?! What a terrible experience!

Esta historia es de la edición Startups - Fall/Winter 2024 de Entrepreneur US.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición Startups - Fall/Winter 2024 de Entrepreneur US.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE ENTREPRENEUR USVer todo
The Better Way to Fail
Entrepreneur US

The Better Way to Fail

The next time something you do flops, here's a new way to learn from it.

time-read
3 minutos  |
Startups - Fall/Winter 2024
Making the Midlife Leap
Entrepreneur US

Making the Midlife Leap

After getting laid off in her early 50s, Keri Gardner decided she wanted to control her own fate-so she bought a franchise with her 401(k).

time-read
2 minutos  |
Startups - Fall/Winter 2024
A Quick Guide to Franchise Ownership Costs
Entrepreneur US

A Quick Guide to Franchise Ownership Costs

Franchising costs money. Here's what everything means.

time-read
2 minutos  |
Startups - Fall/Winter 2024
This Doughnut Franchise Is Hitting the Road
Entrepreneur US

This Doughnut Franchise Is Hitting the Road

To grow, DonutNV needed a steady supply of delivery trailers. So last year, it started making them itself.

time-read
2 minutos  |
Startups - Fall/Winter 2024
3 Steps to Find Your Perfect Franchise
Entrepreneur US

3 Steps to Find Your Perfect Franchise

There are many brands out there. Finding the right one is up to you.

time-read
3 minutos  |
Startups - Fall/Winter 2024
This Fencing Franchise Is Ready for Growth
Entrepreneur US

This Fencing Franchise Is Ready for Growth

Superior Fence & Rail nearly doubled its sales in one year. How? By stepping back and focusing on fundamentals.

time-read
2 minutos  |
Startups - Fall/Winter 2024
What Are a Franchisee's Role and Responsibilities?
Entrepreneur US

What Are a Franchisee's Role and Responsibilities?

If you're going to be a franchisee, you should know exactly what's expected of you.

time-read
2 minutos  |
Startups - Fall/Winter 2024
This Dog-Training Franchise Is Zooming Ahead
Entrepreneur US

This Dog-Training Franchise Is Zooming Ahead

After a rough few years, Zoom Room made major changes...and has emerged as a stronger, faster, very well-behaved business.

time-read
2 minutos  |
Startups - Fall/Winter 2024
What's the Real Damage?
Entrepreneur US

What's the Real Damage?

Most clean-up companies just fix messes, like fire or flood damage. But 911 Restoration's new CEO saw an opportunity to help with the other emergency they often encounter: customers' emotional trauma.

time-read
2 minutos  |
Startups - Fall/Winter 2024
Mental Health Services, Franchised
Entrepreneur US

Mental Health Services, Franchised

The U.S. is facing a growing mental health crisis. Ellie Mental Health wants to be the solution.

time-read
2 minutos  |
Startups - Fall/Winter 2024