By ADHIL SHETTY, CEO, BANKBAZAAR.COM, AND CO-AUTHOR, THE BEE, THE BEETLE AND THE MONEY BUG, PUBLISHED BY RUPA
WHAT I'VE LEARNT ABOUT CUSTOMERS
The customer needs to be at centre of decision making in a company. Before you take a decision, you ask the question of yourself: will the decision be right for the customer? What I've realized is the right decision is always arrived at by knowing that such a decision will improve customer experience on BankBazaar.
WHAT I'VE LEARNT ABOUT FOLLOWING A MISSION
The BankBazaar mission is to help customers access the right financial product. This also helps explain the lengths we've gone with our new book, The Bee, The Beetle and the Money Bug, to simplify personal finance. When we help consumers do what's right for them, it provides us a narrow, singular focus-it's a pointer towards the right business decisions.
WHAT I'VE LEARNT ABOUT THE FINANCIAL SERVICES INDUSTRY
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