Revolutionizing the two-wheeler industry with technology
Entrepreneur magazine|April 2024
TO CATER TO THE INCREASING DEMAND FOR TWOWHEELERS, THE INDUSTRY IS CONTINUOUSLY EMBRACING THE LATEST TECHNOLOGIES TO ENHANCE EFFICIENCY, PRODUCTIVITY, AND SUSTAINABILITY.
NARAIN KARTHIKEYAN
Revolutionizing the two-wheeler industry with technology

The Indian two-wheeler industry achieved remarkable success in 2023. According to a report, the market in November 2023 witnessed a year-on-year growth of 21.08%, with over 3.91 lakh additional two-wheelers compared to the same month last year. This progress was largely supported by propelling factors such as rising disposable incomes, escalating demand for practical commuting solutions due to rapid urbanization, availability of easy finance options, multiple product choices, reliable technology features, and others. While the current growth this year was promising, it doesn’t stop here. Continuing the upward trajectory, it is anticipated that the two-wheeler market size in the country will reach 86.4 million units by 2032, exhibiting a growth rate (CAGR) of 16.29% during 2024-2032. Buoyed by increased sales and positive projections, the industry is gearing up to cater to the rising demand from customers, with advanced technologies as its enabler.

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