In India, IKEA continues its expansion journey with an omnichannel approach, focusing on giving more options to consumers across India. Whether it's the pandemic, the geopolitical tensions or retail inflation, the world is going through a lot of turbulence and no business is immune. With the changing world there has been a shift in consumer behavior.
As customer demands are changing, businesses are changing too. "As we create a new and better IKEA that is equipped for the future, we are focusing on competence and new capabilities and investing in digitalization. India remains one of the important growth markets for the Ingka group," said Susanne Pulverer, CEO and CSO, IKEA India.
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