Costa Coffee started operating in India in 2005 via New Delhibased franchise partner Devyani International Limited and Barista launched its first store in 2000. The first CCD outlet was set up in 1996 in Bangalore and opened more than 1,000 cafés across the country by 2011. These players have been the pioneers of coffee culture in India.
In 2012, American coffee giant Starbucks also launched its first store in Mumbai, in collaboration with the Tata Group. The coffee chain’s entry paved the way for the launch of many more coffee chains and brands. Recently, Mukesh Ambani-led Reliance Brands also announced that it has partnered with Londonbased firm EL&N Cafes to cater to the demand for such cafes and restaurants in India. Reliance Retail had also partnered with the UK sandwich and coffee chain Pret A-Manger and opened its first outlet in the country in April this year.
THE ENTRY OF STARTUPS
Many startups have also entered the space to capitalize on the rising demand. And, it wouldn’t be incorrect to say that these startups seem to have an edge over MNCs and legacy players in terms of a better understanding of the Indian market. While they offer a great ambience, similar to international chains and legacy players (and sometimes even better) they also seem to be catering better to Indian taste buds while managing to keep prices in check. They also have cashed in on the rising work-from-home or hybrid work culture by offering a GenZ and millennial-friendly environment.
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