TOMORЯOW Inc. FINDING THE GENNEXT HEROES

Every year at Entrepreneur India, our research at the editorial desk begins to showcase the new names making their mark in family business households.

- PUNITA SABHARWAL WITH S SHANTHI, KABIR SINGH BHANDARI, SHRABONA GHOSH & PAROMITA GUPTA

Whether it is the daughter of a patriarch who's now running the operations in full swing or an existing leader, who stepped to build his own identity. Every year, when our team goes out to interview these new faces to showcase you each, our aim is to draw the learning they have had in their growth journey as an entrepreneur. Family businesses constitute more than 70% of India's annual GDP, which makes a great case study to learn about business growth in the era when the startup space is having a shaky time. Family enterprises, which constitute nearly 85% of India's corporate landscape have played a vital role in the country's economic advancement. The aim was to learn many such business lessons from those who have done it across generations.

Breaking Barriers

PRITI A SUREKA

DIRECTOR, EMAMI GROUP

In the midst of the 1970s, two friends R. S. Agarwal and R. S. Goenka decided to disrupt a market, where other companies had deep pockets. Their grit and toil led them to establish the Emami Group. Differentiate or die, innovate or perish, had been their motto from the beginning..."My father, RS Agarwal, founder & joint chairman, Emami Group is a role model for me. He believed that spotting business opportunities and capitalizing on it, is the key to success. He believed either innovate or die. Emami has stood tall on these principles for almost 50 years now," said Priti A Sureka, director, Emami Group.

Rooting from a patriarchal Marwari family, it was an achievement for Priti to be the first and only woman to enter the family business, "Being appointed as a director on the Board was perhaps the highest point of my career. It was not only a recognition of my professional achievements and credentials, but also an inclusive step taken by the organization."