Why Corporate Treasury and Family Offices Should Consider Bitcoin
Entrepreneur magazine|August - September 2024
CRYPTO ADOPTION IS PICKING UP PACE BOTH IN THE CASE OF RETAIL AND INSTITUTIONAL INVESTORS.
RAJ KARKARA
Why Corporate Treasury and Family Offices Should Consider Bitcoin

Staying ahead of the curveas a business mantra, this mandate is vital for scale and success. It is valid for crypto as well. After the upheavals of the past few years, crypto has emerged strong, drawing both consumer and institutional interest. In the past few years, it has emerged as a serious asset class that is drawing the attention and increasingly seen as a viable option for portfolio diversification and a hedge against inflationary pressures.

Crypto adoption is picking up pace both in the case of retail and institutional investors. Multiple reports suggest that firms such as Tesla and Microstrategy amongst others, are building portfolios with investments in Bitcoin and other crypto assets.

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