REAL ESTATE
Fast Company|Winter 2023-2024
Field of Schemes The farming community of Solano County, California, is facing down a group of Silicon Valley titans with dreams of building a utopia.
BRYCE COVERT
REAL ESTATE

KATHY THRELFALL AND HER HUSBAND MOVED 42 years ago to a 240-acre ranch in Solano County, California, that was originally owned by her great-grandparents. Now 75, she still lives in the 150-year-old house on the property. She stayed after her husband died, even after she retired from farming a few years ago. Her daughter got married at the ranch, under an arch that Threlfall's grandmother added in the 1930s; her son, who lives in Los Angeles, comes to visit for weeks at a time.

"I have a grandson who is 5 years old, and this is his favorite place in the world," Threlfall says. On the ranch, 60 miles northeast of San Francisco and nestled in a county that's less than a thousand square miles, she says she feels a sense of communion with the past. "I'm with my uncle who I fed cows with," she says. "I'm with my grandma who I gathered eggs with."

So when a group of anonymous investors calling themselves Flannery Associates approached Threlfall about five years ago with an offer to buy the land, she said no. And when they came back last year offering $4.5 million, more than twice as much, she said no again. It was life-changing money, but "there was no way I was going to do business with an entity I didn't know," she says.

In late August, The New York Times revealed that Flannery Associates represented a group of Silicon Valley billionaires that includes VC giant Marc Andreessen, Stripe cofounders Patrick and John Collison, LinkedIn cofounder Reid Hoffman, and Laurene Powell Jobs. Operating under the parent company California Forever, they've spent more than $800 million buying up over 50,000 acres in Solano County. Frustrated by the slow pace of housing development in existing cities, these Silicon Valley leviathans plan to create a new one from scratch over the coming decades. "We're looking to build a middle-class community," says California Forever founder and CEO Jan Sramek, a former Goldman Sachs trader.

Esta historia es de la edición Winter 2023-2024 de Fast Company.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición Winter 2023-2024 de Fast Company.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE FAST COMPANYVer todo
THE NEW RULES OF BUSINESS TRAVEL
Fast Company

THE NEW RULES OF BUSINESS TRAVEL

In the era of hybrid teams, everyone is a road warrior-not just sales teams and C-suite execs. It's part of why business travel spending is expected to finally reach, and perhaps surpass, pre-pandemic levels by the end of the year, according to Deloitte. But, as with everything, work trips are not what they were in 2019. From airlines to banks, companies are finding new ways to make business travel easier-and even a little fun.

time-read
5 minutos  |
Fall 2024
INTELLIGENT IMPACT
Fast Company

INTELLIGENT IMPACT

BUSINESS LUMINARIES SHARE HOW AI CAN INTERSECT WITH SOCIAL MISSION.

time-read
1 min  |
Fall 2024
REDDIT'S REVENGE
Fast Company

REDDIT'S REVENGE

IN AN ERA OF AI UPHEAVAL. THE CACOPHONOUS SOCIAL HUB EMERGES AS THE HUMAN-DRIVEN INTERNET'S LAST GREAT HOPE.

time-read
10+ minutos  |
Fall 2024
SO MANY WAYS TO LOSE
Fast Company

SO MANY WAYS TO LOSE

In the Ozempic era, Weight-Watchers is remaking itself to be something for everyone meal-plan program and a tele-health prescription service. But have consumers already lost their appetite?

time-read
10+ minutos  |
Fall 2024
10/10 - THE 10 MOST INNOVATIVE PEOPLE OF THE LAST 10 YEARS
Fast Company

10/10 - THE 10 MOST INNOVATIVE PEOPLE OF THE LAST 10 YEARS

In honor of Fast Company's 10th Innovation Festival in September, we identified 10 industrious leaders whose groundbreaking efforts defined the past decade in business. We spoke to them about their extraordinary achievements in tech, medicine, entertainment, and more. And we explored how the impact of their work has withstood passing fads, various presidential administrations, a pandemic, and many, many quarterly reports.

time-read
10+ minutos  |
Fall 2024
The Mysterious Reappearance of the Reggie Bar
Fast Company

The Mysterious Reappearance of the Reggie Bar

How a beloved 1970s candy got called back up to the major leagues.

time-read
8 minutos  |
Fall 2024
Gabriella Khalil
Fast Company

Gabriella Khalil

Gabriella Khalil, creative director, answers our career questionnaire.

time-read
2 minutos  |
Fall 2024
The Fast and the Furious
Fast Company

The Fast and the Furious

High prices at McDonald's, Taco Bell, and other chains are sparking consumer revolt.

time-read
6 minutos  |
Fall 2024
Lost in Truncation
Fast Company

Lost in Truncation

Lost in Truncation Generative AI was supposed to unleash our creativity. Instead, it became our cultural trash compactor. Welcome to the age of summarization.

time-read
4 minutos  |
Fall 2024
Campus Radicals
Fast Company

Campus Radicals

Welcome to UATX, Austin's new well-funded and controversial anti-woke university.

time-read
10+ minutos  |
Summer 2024